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Can the name of an affiliate broker be printed larger than the firm's name?

  1. Yes, it is permitted

  2. No, it cannot be larger

  3. Only in specific conditions

  4. Depends on the firm's approval

The correct answer is: No, it cannot be larger

In Tennessee real estate practice, the correct approach is that the name of an affiliate broker must not be printed larger than the name of the broker's firm. This guideline is enforced to maintain clarity and ensure that the firm, which ultimately oversees and supports the affiliate broker's actions, remains the focal point in any marketing or advertising materials. This standard helps prevent any potential confusion among the public regarding the relationship between the affiliate broker and the broker firm. Maintaining the firm's prominence in advertising also reinforces the branding of the firm as a reputable entity within the real estate market, establishing trust and recognition among clients. Thus, the practice is crucial for legal and ethical compliance within the real estate profession in Tennessee.