Tennessee Real Estate Practice Exam

Which of the following is true regarding advertising for real estate?

1. It can exclude the firm's name and number

2. It must always include the firm's name and number

3. It can include misleading information

4. It may have affiliate names larger than the firm's

The correct answer is: It must always include the firm's name and number

In real estate advertising, including the firm's name and number is essential for transparency and accountability. This requirement ensures that consumers can easily identify the brokerage and reach out for more information or assistance. The inclusion of the firm's name promotes professionalism and prevents confusion, as it establishes a clear connection between the advertisement and the licensed real estate entity responsible for it. Adhering to this guideline helps protect consumers from misleading or unlicensed individuals posing as agents, fostering trust within the industry. The other options do not align with advertising regulations. Excluding the firm's name and number would compromise transparency, while misleading information is unethical and, in many places, illegal. Similarly, allowing affiliate names to be featured more prominently than the firm's could misguide consumers about who is actually providing the service. By adhering to the requirement of prominently displaying the firm's name and number, real estate professionals maintain integrity and uphold industry standards.